Exploring how to market my consulting services on eBay has led me to believe that it will be easier to divide the marketing into three components--products, services, and a combination of the two.
Much of eBay is devoted to buying and selling products. For this I need a quality product like an eBook or a questionnaire--something I would market and deliver electronically. While consulting services are marketed on eBay, that is so far a very specialized market. What may work best is a combination of an information product and an introductory service associated with the product.
I already have a PayPal account and am registered as a seller on eBay. There is very little I need to change to get ready. I am exploring a seven step process--answering questions for each of the seven steps--to get organizations ready to work with trusted advisors. Now I have to determine how to convert the process into an information product which I can market on eBay and allow people to find out more about the consulting services I offer.
Monday, February 1, 2010
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