Marketing Consulting Services and Tools--the eBay Connection

In today's economy, many organizations are looking for ways to reduce their expenses and to do more with less.  Embracing that idea, I'm creating a series of self-help tools for organizations to use to diagnose challenges and opportunities and to begin to plan how to overcome the challenges and to take advantage of the opportunities.

This isn't a "quick fix" situation--I need to work with the tools and to make sure that people can understand them.  As a working prototype is developed, I am marketing it on eBay.  I'm sure the marketplace will give me feedback on how to improve the tools--and the services that complement the tools for those who want more than self-help.

Selling the tools on an eBay auction seems to be a first step.  I shared the DrM-Business Improvement Survey yesterday and today have released the DrM-Business Snapshot tool.  The DrM-Workforce Training Needs Survey is now available.

I've had feedback from some professional friends that I need to change the vocabulary in my questions.  At the same time, I have been developing the tools based on 40 years of experience in working with organizations in the area of development and change.  Sometimes the tools are "just right" for certain circumstances.

CBS is starting a new "reality TV" series called Undercover Boss (on Sunday nights).  I would be interested to see how these bosses could use the tools I am creating to help their organizations after their "undercover" experiences.