Marketing on eBay--Products, Services, Combination

Exploring how to market my consulting services on eBay has led me to believe that it will be easier to divide the marketing into three components--products, services, and a combination of the two. 

Much of eBay is devoted to buying and selling products.  For this I need a quality product like an eBook or a questionnaire--something I would market and deliver electronically.  While consulting services are marketed on eBay, that is so far a very specialized market.  What may work best is a combination of an information product and an introductory service associated with the product.

I already have a PayPal account and am registered as a seller on eBay.  There is very little I need to change to get ready.  I am exploring a seven step process--answering questions for each of the seven steps--to get organizations ready to work with trusted advisors.  Now I have to determine how to convert the process into an information product which I can market on eBay and allow people to find out more about the consulting services I offer.

Consulting Services and eBay

Finding consulting clients is challenging.  Directing potential clients to websites is "ify" at best.  Many of the independent consultants I network with say that their new clients almost always come "by word of mouth" from existing or previous clients.

In exploring more options to "spread the word"--beyond social networking sites such as LinkedIn, FaceBook, and Twitter, I have signed-up my Joelmonty.net website for some promotional services to get them recognized more by search engines.

I am listening to an audio book where the protagonist has marketed an "off-beat" consulting service on eBay.  I already use eBay and get my billing and payments through PayPal.  It makes sense to work with eBay to market my consulting services, especially my virtual consulting services.

From what I have seen on eBay's Consulting Services pages so far there is plenty of room for my services.  Now I have to work on the most effective ways to use eBay to market these services.