We have moved from a concept of "the bottom line" to the "triple bottom line." Organizations need to work from more of a social consciousness and the triple bottom line includes people, planet, and profit--sometimes referred to as the "three pillars."
When we are in a challenged economy, it is easy to focus on the "older bottom line" (net profit) rather than the "triple bottom line" (taking care of the people of the organization and its customers/clients, the planet [green economics] and net profit).
Sunday, January 24, 2010
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