Communicating and marketing value are challenging, especially via the Internet and in today's economy. Social Networking sites such as LinkedIn, FaceBook, and Twitter may help. Search engines such as Google could help and, due to the sale of ad words and tags to make people rise to the top of searches, these engines may actually interfere with the ability of people to find the value they may be looking for.
Knowing how to adjust a website to offer a landing page that delivers value is a marketable skill. Unfortunately, many people market this skill without having any particular skill to market.
One of my goals with DrM-Resources is to offer value. I have a variety of interconnected websites and share information about what DrM-Resources offers. Now I need to find ways to help people find it, even if this means creating another "landing-page" website that is more focused on the value people are interested in.
Monday, January 25, 2010
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