Communicating and marketing value are challenging, especially via the Internet and in today's economy. Social Networking sites such as LinkedIn, FaceBook, and Twitter may help. Search engines such as Google could help and, due to the sale of ad words and tags to make people rise to the top of searches, these engines may actually interfere with the ability of people to find the value they may be looking for.
Knowing how to adjust a website to offer a landing page that delivers value is a marketable skill. Unfortunately, many people market this skill without having any particular skill to market.
One of my goals with DrM-Resources is to offer value. I have a variety of interconnected websites and share information about what DrM-Resources offers. Now I need to find ways to help people find it, even if this means creating another "landing-page" website that is more focused on the value people are interested in.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Monday, January 25, 2010
Friday, January 22, 2010
Jobs--Taxes--Age--Government Contracts--Grants--Marketing
President Barack Obama spoke about jobs in Ohio today. While the stimulus packages are designed to support job creation, existing limitations on selection of contractors sometimes create a "catch 22" in that the money for job creation does not go for job creation.
It is challenging to be in a position to bid on a government contract or to go for a government grant. Many organizations promise to educate and to help would-be contractors or grant recipients for "nominal" fees of $5,000 or $7,500. While government contracts or grants could certainly be higher than those fees, most start-ups or experienced workers laid off from their jobs cannot afford these "nominal tuitions."
What is a challenge is that, in today's economy, age, experience, and education often limit job options. When employers are looking for employees in this economy, they often would like to find someone on the "low-end" of the experience and education spectrum who might be willing to work for an annual salary significantly less than the salaries needed by more senior employees who are trying to replace retirement funds or to support their families.
If some of those people could move to become part of a network of government contractors, they may actually be able to create jobs for themselves and their peers.
Perhaps some of the stimulus package needs to focus on helping start-up contractors and people with good ideas for grants to learn what they need to learn in order to be successful in working with the government on these contracts and grants.
It is challenging to be in a position to bid on a government contract or to go for a government grant. Many organizations promise to educate and to help would-be contractors or grant recipients for "nominal" fees of $5,000 or $7,500. While government contracts or grants could certainly be higher than those fees, most start-ups or experienced workers laid off from their jobs cannot afford these "nominal tuitions."
What is a challenge is that, in today's economy, age, experience, and education often limit job options. When employers are looking for employees in this economy, they often would like to find someone on the "low-end" of the experience and education spectrum who might be willing to work for an annual salary significantly less than the salaries needed by more senior employees who are trying to replace retirement funds or to support their families.
If some of those people could move to become part of a network of government contractors, they may actually be able to create jobs for themselves and their peers.
Perhaps some of the stimulus package needs to focus on helping start-up contractors and people with good ideas for grants to learn what they need to learn in order to be successful in working with the government on these contracts and grants.
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